Notes on doing website chat properly.
Practical writing about website chat for people who run small businesses: what to set up, what to avoid, and how to keep it accurate and honest. No growth-hacking, no invented statistics, and a straight answer when the honest one is that you should not build the thing at all.
Articles
How to add an AI chatbot to your website
Installing the chatbot takes about ten minutes. Almost everything that makes it useful happens before and after that. This is the honest version of the work.
AI chatbot vs live chat vs contact form
These are three different jobs, not three grades of the same product. Here is what each one is genuinely good at, what it costs you in attention, and when a chatbot is the wrong answer.
How to stop your AI chatbot inventing answers
A chatbot that makes something up does not sound uncertain. It sounds exactly like a chatbot that is right. Here is why that happens and what genuinely reduces it.
Collecting leads from website chat without breaking privacy rules
Chat blurs the line between a conversation and a data collection form. These are the principles that keep it on the right side of it — and the questions worth putting to a qualified adviser.
Ready to try the thing we keep writing about?
Garuda builds a knowledge-grounded chat agent for your website from a short conversation about your business. You edit it, test it, and publish it when you are happy.
Create my Garuda agent