Four businesses where a website answer at 11pm is worth real money
These are not four copies of the same page. The questions differ, the knowledge differs, the useful shape of a captured lead differs, and — most of all — what the agent must be instructed to refuse differs. Pick the one closest to your business and read the refusals first.
- Written against what the product does today
- Refusals included, not just features
Industry guides
Choose the closest fit
- Real estateAnswer listing questions on the listing page, and receive an enquiry with the property reference, the budget and the viewing window already attached.
- Home servicesRoofing, plumbing and HVAC: qualify the service area, the job and the urgency before anyone picks up the phone — without quoting a price you have not seen.
- Professional servicesLegal, accounting and consulting: answer about the firm, decline to advise on the visitor’s own matter, and collect what a conflict check actually needs.
- Healthcare clinicsFront-desk administration only. No medical advice, no diagnosis, no triage, and no health records — stated on the page and written into the agent.
Why these four
What they have in common
They were chosen against four criteria rather than by market size, and the criteria are worth stating because they also tell you whether your own business belongs on this list.
A single enquiry is worth a lot
A listing viewing, a boiler replacement, an engagement, a new patient. When one missed conversation is worth more than a year of the subscription, answering at 11pm stops being a nicety.
The repeated questions have documented answers
Coverage areas, fees, tenure, opening hours, accepted insurers. All of it exists in writing already, which is the only reason an agent grounded in approved sources can help at all.
There is a real line it must not cross
Price negotiation, a firm quote, professional advice, anything clinical. Each of these four pages spends as much space on the refusals as on the answers, because that is where these projects actually fail.
The visitor is deciding between several providers tonight
They are on your site and two others. Being the one that answered is a bigger factor in that decision than most businesses would like it to be.
The same underneath
What every one of these pages assumes
The product is the same in all four cases. You answer four questions about your business, Garuda drafts an agent, and you edit it before anything goes live. You add the knowledge it answers from as text you approve. You publish it explicitly, to the domains you list, and it appears on your site through one embed snippet, isolated inside a Shadow DOM. Contact details are collected only after a visitor explicitly agrees, and each lead is stored with the conversation that produced it.
What changes between industries is everything you decide: the sources, the wording, the shape of the form, and the list of things the agent is told never to say.
Build your first agent
Garuda is $17 a month. Answer four questions about your business, edit the agent it drafts, and publish it to the domains you approve when you are happy with what it says.